WHO WE ARE
Fashion that fits your life.
So.Fvshionable is the occasion-based contemporary fashion platform where busy, style-conscious women discover curated brands from Miss Circle and Emory Park to accessible essentials organized around how they actually live.
We've reimagined how you shop. No more endless scrolling through "dresses" or "tops." Instead, shop by what's on your calendar: the wedding next month, Monday's meeting, this weekend's brunch, your upcoming trip. Every piece is intentionally selected to work across multiple moments in your life.
Traditional fashion shopping is broken. Department stores overwhelm you with thousands of options organized by outdated categories.
You don't wake up thinking "I need a midi dress." You think "What do I wear to Sarah's wedding?"
That's where we come in. We do the curation work so you don't have to.
OUR STORY
So.Fvshionable began in 2015 when founder Autumn, then a high school student, started a fashion blog with a simple belief: style should reflect real life, not just trends.
What started as content quickly evolved into something bigger; a vision to make getting dressed easier through intentional curation and occasion-based shopping. While in college, Autumn hosted campus styling events that proved the concept: women don't just want more clothes, they want solutions for specific moments in their lives.
Today, as CEO, Autumn is building So.Fvshionable into the go-to platform for occasion-based contemporary fashion—solving the "What do I wear to..." problem with expert curation, contemporary brands, and a shopping experience designed around how you actually live.
OUR PROMISE
Curated, not cluttered. We believe in quality over quantity. Every piece is selected with intention.
Occasion-first, always. Shop by your life, not by arbitrary product categories.
Contemporary brands you love. From Miss Circle to accessible essentials, we partner with brands that deliver style and substance.
Elevated yet accessible. Sophisticated fashion at smart price points. No compromises on quality or style.
Because fashion should fit your life. And we're here to make sure it does.