about us

Who WE Are

So.Fvshionable is a next-generation on the rise fashion retailer. With a mission to create a one-of-a-kind shopping destination that provides customers with a style-curated experience. In an ever-changing world, we believe it’s one thing that will never change, the reasoning behind why you shop. Whether it’s for a party, everyday life, work, or even a wedding, there will be an occasion that you need an outfit for.

Woman Behind The Brand

Founded in 2015 by Autumn Ellison, who began So.Fvshionable as a style blog. The core of So.Fvshionable is grounded in styling for you. She believes that every person should be dressed for every moment of their lives, no matter the size of the moment.


Who doesn’t like options? Every occasion on So.Fvshionable is curated with style options to fit your occasion and style preference. We curate occasions based on your likes, trends, and analytics using data-driven insights—every time you shop So.Fvshionable, you will find we have something specially picked for you.
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